It is a known fact that people attend conferences with two basic goals: education and networking. Most of the information shared at these events can already be found online or will be available by the time an attendee returns home.
While armchair attendees can follow along a twitter-feed, live-stream portions of the event, and view the slides following the conference without leaving their home or office they miss out on a priceless component of any conference: the personal connections. Those moments shared at a booth or chit-chatting in the lunch line are interactions that might connect potential clients, partners, and vendors. These spontaneous and fleeting interactions are invaluable to attendees and event hosts, but can prove hard to measure.
Connected attendees promote the success of an event and nurture the general ecosystem, but historically it has been challenging to measure the role they play in overall ROI. Event organizers could, at best, hope to paint an anecdotal picture of connections made at past events, but this was never satisfyingly convincing.
With a desire to disrupt this form of usual business, MongoDB sought to deliver impact for their 2016 user conference, MongoDB World. They had a keen vision of technological possibility and enlisted the help of event tech trailblazers Loopd and Kineviz to bring conference attendance in line with modern capabilities. Loopd and Kineviz are built on MongoDB and they both presented at the Startup Showcase. The MongoDB World 2016 conference had over 85 sessions, and attendees traveled from over 2 million miles to attend.
With Loopd's Bluetooth digital business cards, they delivered today’s answer for outdated business cards, alleviating the headaches of many event goers. Unlike their paper counterpart, digital cards never run out, can’t be left in a hotel room, and won’t be forgotten. They enable attendees to focus on actual connections instead of worrying about the all important information swap. By simply pressing a button on the Loopd Badges and placing it within two inches of another Loopd Badge, the contact is logged quickly and securely. Over 2,500 new meaningful connections were made with the Loopd Badge at MongoDB World 2016.
While capabilities like digital business cards provide inherent value to attendees, conference planners and other event organizers are looking for a different type of information - the kind that has previously been hard to measure. Loopd Analytics captures, quantifies, and interprets this data. Real-time heat maps provide an overview of foot traffic, while Loopd’s VIA scoring offers insight into partner performance based on dwell time, number of unique visitors, and total repeat visitors.
All of these numbers combine to create a more comprehensive understanding of event engagement. They show event planners where they are and allow them to chart the course for where they want to be in the future. Like all businesses, these firms are seeking to move the needle, and data visualization and solutions company Kineviz specializes in making that happen.
With a repertoire ranging from virtual-reality/mixed-reality data visualization, to camera-based emotion tracking, Kineviz is the perfect partner for forward-thinking event planners looking to drive engagement.
The collaboration for MongoDB World 2016 was the third successful partnership of Loopd and Kineviz. For this conference, Kineviz used the data generated from Loopd's Bluetooth positional data API to create a VR-ready flow map.
Loopd started by placing sensors in the keynote room, exhibitor hall, registration area, and eleven breakout rooms at the Hilton Midtown in New York, NY. Loopd used MongoDB as the database for its calculation engine, where its sensors sent sighting data for analysis. These sensors captured key insights by measuring overall attendance and traffic patterns, as well as the number of connections made by attendees in each room.
Conference participants also gained valuable insights, like the ability to follow their personal event journey. They could visually see the contacts they met, sessions they attended, and the partners they visited.
For those who missed the initial VR demo, Kineviz created a time lapse video to kick off the closing keynote. The video revealed the most influential and engaged attendees, representing them with a brighter and larger yellow orb. This type of representation allowed organizers and attendees to see a clearer picture of event impact and also incentivized attendees to be a more connected presence. (Watch the timelapse video here.)
In the weeks following the MongoDB World 2016 conference, it was clear that the Loopd/Kineviz combo dramatically increased event ROI. Loopd Analytics and Kineviz’s VR-ready flow map delivered invaluable insight into the attendee experience for event organizers. At last, they could see what generated the strongest response and plan future events more strategically. Attendees were also satisfied because they were equipped with a tool that allowed them to revisit their conference journey and a reliable method for capturing and keeping valuable contacts.
This dynamic technology partnership was truly a win/win for conference goers and hosts alike. And we here at Loopd and Kineviz certainly enjoyed the ride as well.